“In a world where resources are diminishing and landfills are overflowing with discarded garments, we must look for renewable resources, in addition to biodegradable and compostable materials, Denim has to take the lead of this revolution and we are thrilled to be working alongside brands such as DENHAM the Jeanmaker and Stella McCartney to share our innovation and beliefs with the wider fashion industry”.
The inspiration for COREVA™ came from Alberto Candiani whilst he was shopping for salami cold-cuts in his local delicatessen in Milan.
After enquiring about the salami hanging from the ceiling and discovering the casings were made from a natural rubber, Alberto was convinced he could use the same technology to create a new kind of stretch denim made only with bio-based ingredients in place of elastane, traditionally used in the production of stretch Denim.
Each year an estimated 25 billion unused garments are sent to landfills or incinerated, most are made with petroleum-based synthetic elastomers and these fibers can take up to hundreds of years to decompose. Through the development of COREVA™ Candiani is working towards reducing this figure.
COREVA™ launched in November 2019 in collaboration with research and development partner DENHAM the Jeanmaker with the ‘Life is Movement’ collection. This was quickly followed by Stella McCartney debuting the COREVA™ Stretch Technology denim as part of its Autumn 2020 collection, available in-store and online globally from May 2020.
In 2020 the COREVA™ technology will be offered to a selected group of 15 brands including Dondup, Hiut and Kings of Indigo, that share Candiani’s values and commitment to sustainability.