Dondup’s mission is inspired by an open, universal approach: to serve an urban tribe without borders or boundaries,
one that makes the key values of denim culture its own – values such as originality, authenticity, and a maverick spirit. Since the very beginning, denim has been at the heart of the Dondup brand: so much more than just a fabric, to Dondup denim is a vocation – something that speaks of respect for the consumer and the environment, and of a passion for style.