No products in the cart.
The Golden Rivet
Candiani quality seal
In 2013 Candiani celebrated its 75th Anniversary. On that occasion, we launched the Rivetto D’Oro, otherwise known as the Golden Rivet, project, the first ingredient marketing initiative in the Global Denim Industry.
The idea for this project was born after analyzing the evolution of the Denim market.
There was a time, not too long ago, when the quality of a garment was directly related to its price, and fashion brands had a clear position in the market ranging from cheap to luxury. Then in the early 2000’s, the accelerated growth of the fast fashion industry lead to higher competition, creating a demand for cheaper sourcing and production opportunities. Eventually, brands started to move their focus from quality products to communication urging their customers to buy based on a particular lifestyle rather than quality. The price/quality relation got out of balance, and the real sense for a premium product was lost.
This evolution lead to the issue we’re facing today where the Fashion Industry continues to feed an overly saturated market with lower and lower quality products. Brands tend to sell an inferior quality product in favor of higher margins, and the consequence is severe disorientation for the consumer who cannot evaluate if the quality of a garment matches the price.
The solution to this disorientation is Candiani’s Rivetto D’Oro, a 24-Karat Gold plated rivet. This Quality Seal helps the consumer to identify a real premium product. An immediate visual identification mark for quality-conscious consumers, the Rivet is a source of information about the product as well as a visual statement of the brand’s choice to go for quality.
The brands featured in the Candiani Denim store have all been chosen to carry the Golden Rivet because they share Candiani’s Values of Made in Italy, Sustainability, and Innovation. Together with these brands, Candiani shares the desire to redefine high-quality products, educate the consumer and, to support him/her in their choice.